…Or am I? As I was watching the Super Bowl, I came across something that we in the industry like to call a Game Changer.
Let me digress for a moment. I grew up drinking a lot of pop. (Yes, in the midwest we call it pop, not soda, not coke, not cola. Pop.) All through junior high and high school, my drink of choice was Mountain Dew, or Mtn Dew as it is now called on the label. I guess I should say I’ve never really stopped. I did go the entire year of 2010 without taking one sip of Mtn Dew, just so I knew that I could. But after that, I fell off the wagon. Hard.
So in a recent effort to cut down on my Mtn Dew intake, I’ve joined the coffee group at work. Which basically means that about five people in my office share a large coffee maker and take turns buying the coffee for it. It’s cheap and everyone gets their caffeine fix. This is where that Super Bowl commercial comes in and BAM! – Game Changer. Mtn Dew Kickstart. (And if we’re talking Super Bowl commercials, this is easily my favorite. They were too depressing this year…for the most part.)
Okay, so Kickstart isn’t something new. I’ve been inclined to grab one every now and then, just to mix things up and keep my brand loyalty to Mtn Dew. The move to Kickstart from regular Mtn Dew was a calculated one. Mainly it has slightly less sugar and fewer calories. Enough to trick my mind into thinking it’s healthier for me. (Don’t worry, I know it’s probably still horrible for me.)
While it’s not something new, Kickstart did bring out new flavors. Just two new flavors. But also a different product. The can is smaller and this one is concocted for hydration purposes more than the previous formula. Another important fact, the cost of these is quite a bit less – $1.20 versus $1.80. Yes, smaller in size, but it will meet the caffeine addiction requirements of my body today.
So, I’m a coffee drinker…who cheats on my coffee group at work with a Kickstart every now and then. I don’t see a problem with that.